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This site has the following on the web page, "Thoughts, advice, reviews, neat stuff." We noticed that the web page also said " Recycooler, alternative to polystyrene coolers." It also stated " Recycooler is fun to use and environmentally friendly. Doing Virtuous Business by Theodore Malloch. Being a huge fan of Chick-fil-A. Help for consumers during food recalls. Article and photo coming soon. Presto Pizzazz Plus rotating oven." The header had alternative to styrofoam coolers as the highest ranking keyword. It was followed by product reviews, recycling, and recycooler which isn't as ranked as highly as alternative to styrofoam coolers. The next words the site uses is transporting food. reviews was also included and might not be seen by search engines.